What is Truly Happening with Best Term Paper Writing Service Online

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The Ethics Of Kant s Life - 845 Words

I will begin by saying that according to Kant, consequences doesn’t have any connection with our deeds: right or wrong. Morality requires us to do the right things in life: it is a command known as the imperative. This, indeed, forces me to follow what Kant said: doing the good deeds ignoring the thought of what will be the result. This ethics of Kant rather wants me to save the lives in the ship of my other nine cruise worker. This dilemma forced me to think about my morals in life of being good. Before I say what is wrong with the decision at that instance of not saving the lives, the following dilemma on that particular website of whether or not I will save the lives of my co-workers obligated me at first with the thoughts: why should I endanger my life for the sake of others? If I die, what will happen to my family? There was particularly no wise reason of putting my own life at risk for the sake of other people who were not even my family, rather just coworkers. I was luc ky enough that my friends were there for me to save my life. Maybe, it was a signal from the God that I should save my own life first. Or it was a signal from Him that it was their time to leave this world, but I still have a long way to go. On the other hand, I was thinking about what will happen of the fact when my family gets to know about my selfish act. The act of not saving lives of others and choosing to save mine in the first case would rather be known as a selfish act. However,Show MoreRelated Ethical and Philosophical Questions about Value and Obligation977 Words   |  4 PagesQuestions about Value and Obligation I Recall the distinction between metaethics and normative ethics. Normative ethics deals with substantial ethical issues, such as, What is intrinsically good? What are our moral obligations? Metaethics deals with philosophical issues about ethics: What is value or moral obligation? Are there ethical facts? What sort of objectivity is possible in ethics? How can we have ethical knowledge? Recall, also, the fundamental dilemma of metaethics. EitherRead MoreThe Case Of Evan Motts Assisting His Wife s Euthanasia Essay1644 Words   |  7 PagesI am going to discuss in this essay the case of Evan Motts assisting his wife s euthanasia. I will cover the ethical issues regarding this topic including whether or not Evan should be punished. I will look at the theories of Kantian Ethics and Utilitarianism to justify whether or not Evan s actions were morally right. An Auckland man is facing a charge that carries a maximum penalty of 14 years after assisting his terminally ill wife to commit suicide. Evan Mott researched suicide methods andRead MoreDifferences Between Plato s And Kant1184 Words   |  5 Pagesdeveloping personal ethics, but each thinker approaches this universal question using different principles. Plato uses Socrates’ dialogue to assess how one acquires wisdom through the acknowledgement of inherent ignorance. Kant evaluates the causes of people remaining in willful ignorance and the methods by which they can lift themselves out of such a state into enlightenment. Before comparing these two philosophers, one must recognize that both have displayed differences in ethics, as some call oneRead MoreKantian Ethics1459 Words   |  6 Pagesindividuals that have a major impact on one`s life. The teachings usually start from a young age through parents, caregivers and educators in society. Due to their influence on young children`s lives it is their responsibility to make certain that young children will learn to make logical decisions that would contribute in a positive way in society. An ethical theory that would best describe people that influence young children would be Kantian`s ethics. His ethical theory elucidates that moralityRead MoreThe Role Of Happiness On Kant s And Mill s Ethics1712 Words   |  7 PagesThe Role of Happiness in Kant s and Mill s Ethics Corey Guitard (0241740) Introduction to Ethics November 18th, 2015 Philosophy 2701 Dr. Rupen Majithia Words: Immanuel Kant refers to happiness as contentment (Kant, ) whereas John Stuart Mill refers to it as the pursuit of pleasure and the absence of pain (Mill, p.7). Kant does not base his ethics on happiness. Instead, he argues that morality is based on our duty as a human (Kant, ). To do what is right for Kant is to do what is instinctuallyRead MoreKant And Kant s Philosophy On Ethics970 Words   |  4 PagesEthics, What is it? many a man have asked the same question. A dictionary describes ethics as-moral principles that govern a person s or group s behavior. Is there a universal ethical behavior ? Are all countries ethical ? Theses very same questions many philosophers have tried to figure through time from Socrates to Immanuel kant (and to this very day for the matter!). While comparing two great eathist Plato and Immanuel Kant I, the writer argue that Kant s ideological views on ethics were farRead MoreLying, By Jeremy Bentham1613 Words   |  7 Pagesthe more you do it the more comfortable one may become. Lying becomes a habit to many people, a habit they have a hard time breaking. Lying can simply be defined in one word, deception. Jeremy Bentham who is a British philosopher in the 1700’s and early 1800’s believed in the principle of utility otherwise known as utilitarianism. Jeremy Bentham thinks it’s permissible to tell a small lie because in the long run Bentham is looking for the ultimate amount of happiness. Bentham believes in the greatestRead MoreVirtue Ethics : The True Stem Of Moral Character1445 Words   |  6 PagesJiovanni Rodriguez Philosophy 103 2014 December 2nd Virtue Ethics: The True Stem of Moral Character Moral character is what dictates an individual s decision making and affects their experiences throughout their life. A person s morals can be based off one s upbringing and environmental factors. Virtue ethics is a philosophical view that greatly supports this claim that the choices a person makes and their actions follow those choices, and display their moral character. This is more likelyRead MoreThe Ethics Of Non Voluntary Active Euthanasia1050 Words   |  5 Pagesa patient with dementia, the ethical decision comes into play if there are episodes of clarity and the patient has or has not mentioned what they want to do at the end of life situations. Principles of deontology suggest duty and obligation. A medical professional in such situations have an obligation to fulfill the patient s wishes. The nature of their obligation does not sway based on what they personally think. Patients with dementia have some moments of clarity, but because their brains areRead MoreImmanuel Kant s Philosophy On Moral And Good And Evil Behavior1413 Words   |  6 Pagesaccording to Immanuel Kant, who is one of the most influential philosophers of all times, believes that human beings should not be making decisions based on the facts of a situation, but should act according to universal moral codes that apply in all situations regardless of the outcome. Kant refers to these universal moral codes as categorical imperatives and must be fully followed at all times across all circumstances. In his work, Groundwork of Metaphysic of Morals, Immanuel Kant talks about three

Integrated Marketing Communications and Benefit †MyAssignmenthelp.com

Question: Discuss about the Integrated Marketing Communications and Benefit. Answer: The technological advancement has helped marketing function of companies to deliver adequate and relevant information to the target audiences. Integrated marketing communication is a practical approach through which companies can easily integrate different communication channels and platforms so that required information regarding the company and its products can be easily delivered to the audiences(Belch et al., 2014). In the present scenario, online companies are gaining the majority of share as they easily target different segment customers and offer the range of products and services at the single website. The giant online firms like Amazon, Flipkart, Myntra use integrated marketing communication processes that ultimately benefit the companies in targeting mass of audiences. In the marketing campaign, text-based content will always be the central part of marketing, but with the digital era, companies are shifting their paradigm through using visual content. Online giant companies like Amazon, Flipkart, Ebay, etc. use visual content on the web that likely to attract the majority of the customers. The visual content mainly focuses on using different images, videos as well as infographics in the website so that the clients get easily attracted towards the content and information that is displayed(Percy, 2014). It has also been assessed that incorporating images and visuals in website increases their reach to customers as well as also enhances the brand image of the websites. For example, leading E-commerce Company that is Amazon Australia uses images of their products which they are selling to their customers. The use of images on e-commerce website supports the customers in gaining information regarding the product that is color, pattern, etc. With the help of using technology Amazon showcase different range of products as well as the variety of products that are currently available(Amazon, 2017). Thus, Amazon has been enormously successful in creating the elevated level of customer bonding. Along with this, Amazon site mainly focuses on using interactive technology for servicing high value of customers. The services mainly favor the regular shoppers through offering them the discount as well as coupons so that they can engage in purchasing items on the sites. Along with this, visual content on the web also displays different options and services that are offered by Amazon to their customers. For example, register icon with this customer can list them and mark their interests, which are used in profiling and can also register to receive information in the form of newsletters. Therefore, it is stated that this results in enhancing customer involvement that directly benefits the website. Moreover, the use of visual content on the website also supports e-commerce websites in enhancing their marketing activities and functions through which they can easily connect people and promote their products. In essence, integrated marketing communication is considered as the significant aspect that controls the message of a company which is conveyed to the public so that it does not create the conflicting situation(Luxton et al., 2015). The company engages in using different integrated marketing communication strategies for promoting and advertising their range of products and services among the mass of audiences. Through using integrated marketing communication, Amazon provides personalized homepage with products that are earlier purchased by different customers or new products that have similarity with the past purchased goods. Therefore, it is stated that public relations are considered as the significant aspect that results in success of Amazon. It has been assessed that integrated marketing communications (IMC) play an important role in enhancing the equity of brands and targeting large audiences. With the help of using various other aspects of IMC programs that are sales promotions, branding strategies, mobile advertisement, digital marketing, word of mouth buzz as well as promotion, etc. that support the company. Another facet of integrated marketing communication focuses on high advertising through both traditional and digital medium. In the present scenario, online giant focuses on using newsletters, discounted coupons and offers, etc. to advertise and promote their range of products and services to the mass of audiences. For instance, eBay Australia uses coupon as well as vouchers to attract and target customers towards their products(eBay, 2017). The significance of using digital advertising platform to Amazon is that it plays the vital role in building and enhancing the brand image of the website. Along with this, it also focuses on reaching or targeting mass of people with the newsletter so that they can have information regarding the loyal customers those who have subscribed the letter(Porcu et al., 2017). Thus, it is summarizes that with the changing concept of marketing directly support the company in enhancing their reach through using distinctive marketing communication channels. References Amazon, 2017. Amazon homepage. [Online] Available at: https://www.amazon.com.au/ [Accessed 8 September 2017]. Belch, G.E., Belch, M.A. Powell, I., 2014. Advertising: An integrated marketing communication perspective. New York: McGraw-Hill Education. eBay, 2017. eBay homepage. [Online] Available at: https://www.ebay.com.au/ [Accessed 8 September 2017]. Luxton, Reid, M. Mavondo, F., 2015. Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), pp.37-46. Percy, L., 2014. Strategic integrated marketing communications. Abingdon: Routledge. Porcu, L. et al., 2017. Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale. European Journal of Marketing, 51(3), pp.692-718.

The Caribbean Rum

Introduction The Caribbean rum is an alcoholic drink made from by-products of sugarcane through the process of distillation and zymolysis. After getting the distillate, the ageing process takes place in oaks or any other barrel. According to Kurlansky, the Caribbean remains the biggest producer of quality rum in the world. Advertising We will write a custom research paper sample on The Caribbean Rum specifically for you for only $16.05 $11/page Learn More Rum production has a long history and has undergone through several issues like colonialism of the Caribbean and globalization. This rum has diverse social and economical effects in given its deep culture amongst the Caribbean. This paper runs from history and culture, through colonialism and globalisation to economical and social effects of the Caribbean rum. History The origin of the Caribbean rum goes back to the introduction of sugarcane in the Caribbean in the 15th century by Christopher Columbus ( Coulombe 16). According to most historians, rum production was an idea of plantation slaves in Barbados who discovered that the by-products of sugarcane would be fermented into an alcoholic drink in the 17th century. â€Å"Many rum historians agree that, the first rum was made on the island of Barbados using molasses† (Broom 65). Later on, people came up with techniques of concentrating the alcoholic content of this rum and this included distillation. After its establishment in the Caribbean, the Caribbean rum spread to other places in Europe and this is how it found its way in America. Interestingly, the Caribbean rum was so popular that it tied continents together; it was the ‘oil’ of the day; â€Å"Not until oil was any single commodity so important for world trade† (Williams Para. 1). The Caribbean rum found its way to Colonial North America. However, the demand was increasing by the day thus pushing for establishment of distilleries in North America. The first distillery was established in the then Staten Island in 1664 before establishment of a second and a third one in Boston and Massachusetts after three years. Caribbean rum production became the most successful industry in that time in Colonial North America (Roueche 178). From Europe, the Caribbean rum crossed borders and entered Africa in late seventeenth century where it became even popular than in Europe. This popularity is attributed to the fact that African slaves in the Caribbean plantations were the inventors of this rum; therefore, to Africans, the Caribbean rum was a form of identity (Arkell 96). The Caribbean rum’s popularity soared and it threatened existence of other alcoholic brands world all over. For instance, production of the Caribbean rum was banned in Spain after it became a threat to Spain’s die sweet spirits (William 89). Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% O FF Learn More Initially, the Caribbean rum was seen as a cheap drink associated with slaves and low class people; nevertheless, with time even the elite became consumers of this brand thus posing a big threat to other European brands, which were a reserve for the elites. In this twenty first century, the Caribbean rum still exists amongst different communities all over the world. Culture As aforementioned, the culture of the Caribbean rum is deeply rooted in different communities across the world and especially in the Caribbean islands. Rum shops litter the streets of the Caribbean islands. Given the fact that this rum was invented by Africans, the deep culture of this brand found its way to Africa. Back to the Caribbean islands, people here adored rum. Slaves would drown themselves into this brand to escape the realities of slavery that faced them everyday. Slavery was inhuman and because slaves had no way out of it, they found solace in drunkenness. This established the culture of the Caribbean rum in these islands especially in Barbados. Moreover, this alcoholic drink was thought to have medicinal value (Gonzalez Para. 6). Consequently, people consumed it in large amounts including children, women, youth and men. Therefore, the Caribbean rum became an important element in the culture of African slaves in the Caribbean. Moreover, this stuff brought people together as part of socialization. â€Å"Rum is at the epicentre of Caribbean culture and the economy. Practically every island organizes a tour of their rum distillery and each proclaims itself producer of the ‘best rum’ in the world† (Blue 98). This shows how this brand is deeply rooted in the hearts and culture of the Caribbean natives. People would come together to socialize and pass time whilst drinking rum. This alcoholic drink had spiritual inclinations. â€Å"In the Caribbean, rum was increasingly incorporated into local, syncretic spiritual traditions like Vodouâ₠¬  (Gonzalez Para. 9). This fact stretches to contemporary African societies where traditional brews are used in spiritual matters like chasing away ghosts among other practices. Therefore, it is logical that African slaves in the Caribbean, having discovered this rum, they would attach some spiritual importance to it because it gave them identity and value. Rorabaugh posits that African slaves were so inclined to it that they had to be removed from distilleries for they would become drunk. Slaves from Muslim countries were the preferred workers in the distilleries because Islam does not encourage alcohol consumption.Advertising We will write a custom research paper sample on The Caribbean Rum specifically for you for only $16.05 $11/page Learn More Colonialism The Caribbean islands went through colonialism in hands of many European powers including Spain, France, the Dutch, Denmark, Britain, and the U.S. As aforementioned, Christopher Columbus was th e first European to discover the Caribbean islands. Soon after his voyages entered the Caribbean, other voyages especially from Spain and Portugal started trickling in to establish their own colonies in these islands. Columbus introduced sugarcane in the Caribbean while slaves discovered rum later on. However, as different European powers started establishing their colonies in these islands, there were numerous changes. Actually, colonialism gave rise to the Caribbean rum. It is important to repeat at this point that African slaves invented the Caribbean rum. Spain’s arrival in the Caribbean islands signalled torture and death of many natives (Rouse 36). After most of the natives had died, Spain started importing African slaves and this explains how Africans found their way to the Caribbean. In the course of colonialism, numerous changes took place including different wars, which brought different impacts to the Caribbean rum as exposited below. Impact of Colonialism As afo rementioned, the Caribbean rum resulted from colonialism. Without colonialism, the story of the famous Caribbean rum may be different. Therefore, to start with, one of the effects of colonialism of the Caribbean islands was and still is the introduction of the Caribbean rum. European colonialism brought the idea of plantations and now that Columbus had introduced sugarcane, most Europeans embarked on sugar plantation in these islands. â€Å"By the middle of the eighteenth century, sugar was Britain’s largest import which made the Caribbean that much more important as a colony† (Cross 3). This meant that production of rum persisted because it was made from this sugarcane. Even with the abolition of slave trade, sugar plantations persisted because many freed slaves were unskilled and they could only work in sugar plantations for wages (Russell Para. 7). However, at this time, rum production was still down because the British did not want to sell sugar locally; her mark et was back in Britain where sugar would be used for other purposes. Most of Caribbean population depended on agriculture and even many foreign investors invested in agriculture too. Sugar production was still controlled by colonial masters and rum production remained low for long time. Nevertheless, this was preparing the Caribbean islands for something better in future. The fact that colonialists were interested in agriculture especially sugar plantation, it enabled these islands to adopt the culture of agriculture; however, they did not know this was a blessing in disguise. Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More In 1971, Haiti became the â€Å"first he first Caribbean nation to gain independence from European powers† (Haggerty 45). Cuba followed in this series when it gained independence in 1902 while other nations gained their independence later on. Independence heralded a new beginning in the production of the Caribbean rum. After testing freedom, people had the freewill to produce rum. Formerly, people produced rum in small quantities for local consumption; however, as demand increased, large-scale production commenced. Eventually, globalisation took the Caribbean islands by storm and the Caribbean rum went international. Globalisation Globalisation saw the entry of the Caribbean rum into international markets. Even though consumption of the same had spread to Europe due to presence of Europeans in the Caribbean, it was not until globalisation became a vehicle of exposing this brandy to the rest of the world. The Bacardi Corporation is the first international company to be invol ved in exportation of the Caribbean rum to the rest of the world (Williams Para. 6). This corporation had its headquarters in Cuba before Fidel Castro ascended to power after which it moved to Puerto Rico. This movement proved instrumental because from Puerto Rico the Bacardi Corporation managed to infiltrate European markets in a better way. In contemporary times, this corporation operates mostly from Florida in the United States of America. This is how this brand found its way into the rest of the world in the wake of globalisation. Globalisation brought both positive and negative effects to the Caribbean rum (Klooster 56). Effects of Globalisation Exportation of the Caribbean rum came as good news the Caribbean people who had invested a lot in sugar farming. This brand took the international markets with storm cutting across the world. Today, the Caribbean rum is consumed in thousands of nations across the world thanks to globalisation and the Bacardi Corporation. â€Å"At the end of World War II, the US was importing more Caribbean rum than any other category of imported spirits, including whiskey† (Frost Para. 9). This America’s import was just a small portion of imports of the Caribbean rum over the years across the world. Unfortunately, globalisation has threatened the survival and popularity of this brand, which was once the most popular brand within and outside the borders of the Caribbean island. With globalisation, production of rum in the Caribbean was and is still becoming very expensive in terms of production and raw materials. Unfortunately, most countries have subsidized sugar production forcing many Caribbean nations to give up on sugarcane farming (Pack 80). If sugarcane farming or production goes down it implies that production of this rum will go down also. Globalisation has turned the Caribbean islands into tourism sites and with many people seeing better income returns from tourism, they have abandoned sugarcane farming (H ornbeck Para 9). The Caribbean rum also faces competition from other non-Caribbean rums, which are being produced at a lower cost in other countries like Mauritius; a nation located thousands of miles from the Caribbean; the origin of rum (Cooper 39). These are some of the challenges facing the Caribbean rum as it grapples with globalisation. Nevertheless, the Caribbean people are smart people and they are turning these challenges into income generating activities. Frost notes that, â€Å"there is the overall theme of the Caribbean, its islands, waters and its people, and its good looking women. That helps build brands based on tourism†¦exposing visitors to high quality and memorably-branded products helps them to take happy memories back with them and recreate them in the chill of their Northern homes† (Frost Para. 11). These foreigners are keeping up the hopes of the Caribbean rum survival. Plans are underway to import molasses to reduce production costs and this wi ll make the Caribbean rum competitive in the international market (de Kadt 38). Economical and Social effects of Caribbean Rum Economically, the Caribbean rum has been playing a vital role in the Caribbean islands. Both locally, and internationally, the Caribbean rum fetches good money for its producers. After the Bacardi Corporation started its business deals in the Caribbean, this brandy has continually fetched the Caribbean islands millions of dollars in returns. For instance, â€Å"in 2004, revenues from rum exports actually surpassed those of sugar for the first time in Barbadian history† (Sanders Para. 12). This echoes how this brand is important to the economy of these islands. Part of tourist attraction in this region is their culture in rum. People from around the world visit the Caribbean. Florestal (Para. 8) remembers twenty years ago when, â€Å"every year, my parents returned to New York from their Haitian vacation with bags full of an innocuous-looking clear l iquid†. Nothing has really changed even after twenty years. People continue to visit the Caribbean for â€Å"Come lets we fire one† (Barocas Para. 2). This means to have a drink especially in Barbados. All these people bring revenue to these nations thus improving their economy. People are making a living out of the Caribbean rum (Smith 86). In social arena, the Caribbean rum plays a crucial role. People gather to have this brand as they socialise and pass time (Boyer16). Even slaves would use it as a way of forgetting their woes. Conclusion The Caribbean rum comes from sugarcane by-products like molasses. African slaves working in sugar plantations invented the art of making rum and distillation came in later on to concentrate the alcohol content of this brandy. The culture of this brand runs deep amongst Caribbean people; actually, it has become a cultural symbol. It is important to note that the origin of this brand is colonialism after Columbus introduced sugarcan e in the Caribbean islands. Colonialism brought about large-scale production of sugarcane, which sustained production of this rum. With globalization, this brand became popular around the world; however, globalisation brought competition among other challenges that are threatening the popularity of this brand. Nevertheless, the Caribbean people are fitting this rum into globalisation to make maximum returns. Socially, this brand plays a vital key as people gather to enjoy good times together as they share the Caribbean rum. Works Cited Arkell, Julie. â€Å"Classic Rum.† Prion Books, 1999. Barocas, Deborah. â€Å"The Rum Culture of Barbados.† 2010. Web. http://www.bellaonline.com/articles/art24649.asp Blue, Anthony. â€Å"The Complete Book of Spirits: A Guide to Their History, Production and Enjoyment.† HarperCollins, 2004. Boyer, John. â€Å"Caribbean Rum: A Social and Economic History, Book Review.† Journal of Latin American Geography, 2006, 14(2): 6-15 . Broom, Dave. â€Å"Rum.† Abbeville Press, 2003. Cooper, Rosalind. â€Å"Spirits Liqueurs.† HP Books, 1982. Coulombe, Charles. â€Å"Rum: The Epic Story of the Drink that Changed Conquered the World.† Citadel Press, 2004. Cross, Malcolm. â€Å"Urbanization and Urban Growth in the Caribbean†. New York: Cambridge University Press, 1979. de Kadt, Emanuel, (Ed.). â€Å"Patterns of Foreign Influence in the Caribbean.† New York: Oxford University Press, 1972 Florestal, Marjorie. â€Å"Rum: The Spirit of The Caribbean.† N.d. Web. http://www.tradevoices.com/Rum-Trade-Stories.html Frost, Randall. â€Å"The Caribbean’s Rum-Soaked Brand.† 2008. Web.\ http://www.brandchannel.com/features_effect.asp?pf_id=418 Gonzalez, Edward. â€Å"Caribbean Rum: A Social and Economic History.† 2009. Web. http://findarticles.com/p/articles/mi_7737/is_200912/ai_n52375631/ Haggerty, Richard A. (1989). â€Å"Haiti, A Country Study: French Settlemen t and Sovereignty† US Library of Congress, 1989. Web. http://countrystudies.us/haiti/7.htm Hornbeck, Fredrick. â€Å"CARICOM: Challenges and Opportunities for Caribbean Economic Integration.† 2008. Web. http://www.sice.oas.org/TPD/CAR_EU/Studies/CRSCARICOM_Challenges_e.pdf Klooster, Wim. â€Å"Illicit riches. Dutch trade in the Caribbean, 1648-1795.† New York; Oxford University Press, 1998. Kurlansky, Mark. â€Å"A Continent of Islands: Searching for the Caribbean Destiny.† Addison-Wesley Publishing, 1992. Pack, James. â€Å"Nelson’s Blood: The Story of Naval Rum.† Naval Institute Press, 1982. Rorabaugh, John. â€Å"The Alcoholic Republic.† New York: Oxford University Press, 1997. Rouechà ©, Berton. â€Å"Alcohol in Human Culture.† New York: McGraw-Hill, 1963. Rouse, Irving. â€Å"The Tainos: Rise and Decline of the People Who Greeted Columbus.† New York: Vail-Ballou Press, 1992. Russell, Menard. â€Å"Review of Frederi ck H. Smith, Caribbean Rum: A Social and Economic History.† EH.Net Economic History Services, 2006. Sanders, Ronald. â€Å"Caribbean Rum in Grave Danger; Urgent Government Action Needed.† 2010. Web. http://www.jamaicaobserver.com/columns/Sanders-Mar-28_7508032 Smith, Frederick. â€Å"Caribbean Rum: A Social and Economic History.† Florida: University Press of Florida, 2005. Williams, Ian. â€Å"Rum: A Social and Sociable History of the Real Spirit of 1776.† Nation Books, 2005. Williams Ian. â€Å"The Secret History of Rum.† The Nation. 2005. Web. http://www.thenation.com/article/secret-history-rum This research paper on The Caribbean Rum was written and submitted by user Hugo E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

6 Essential Tips to Memorize to Save on Advanced Presentation Skills Training

6 Essential Tips to Memorize to Save on Advanced Presentation Skills Training 6 Essential Tips to Memorize to Save on Advanced Presentation Skills Training When you are tasked with creating a presentation for a class, having advanced presentation skills training can help you impress your audience and make your performance mind-blowing. There are tons of courses online that offer such training, but some of them are ineffective or expensive. It is for this reason that learning these tips are a much better investment as far as improving your skill-set is concerned: Give Slides with Just One or Two Bullets to Summarize Your Content This is important. When you are creating your slide, add one or two words which function as a roadmap to the presentation. This is essential for the audience and for you. You can prepare yourself by making sure you have just a few keywords which remind you of all the sections to cover, and the order of stating your info. Divide Your Information into 3 Main Points Again, it is very crucial to follow this tip. You don’t want to be overloaded nor do you want your audience to be over informed. By separating the slides and the notes into three main points, you can cover your presentation just as easily as you would write a 5 paragraph essay. You will stay on point, and so will your audience. Edit for Clarity You want to only have the keywords you need in your presentation. This means you will likely condense or edit for clarity on more than one occasion. You will benefit from making a list of the words and phrases your audience need to pay special attention to and try to articulate that list from memory. Have the ability to take self-assessments, even those created by yourself: they help to memorize the information you need to deliver without using prompts and cue cards. This might include practicing on someone else before you present to your class. Find Great Images to Represent the Points You Make They say a picture is worth 1000 words and this is absolutely true for a presentation. If you can find one great photo to represent your content, you will have no issue remembering the related facts or notes when you are presenting. The photo is not just there to drive your point home, but to attract the attention of the audience and make them remember what you are talking about. Use Notes Sparingly and Keep the Audience Engaged You will want to have some notes so that you can really remember key items, but not so many that you fail to notice the fact that no one else is listening. Do what you can to rely upon the pictures and bullet points inside your slides and presentation. Ask Easy Questions of Those Paying Attention For example, if you see someone on a cell phone and you ask them a series of questions, you will come off as though you are scolding them in class. But if you regularly ask questions after each slide or two, you can avoid looking like the angry parent and still keep the audience engaged. Overall, the ability to remember, especially when you are giving a presentation is paramount. The more you can remember the better eye contact and presentation you can make. But it’s essential to keep the audience attentive as well because they need to extract something from your presentation too. That’s why you need to follow the tips listed above and make your PowerPoint presentation short, precise and bright.

The Sociology of the Internet and Digital Sociology

The Sociology of the Internet and Digital Sociology The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however, researchers within it focus on such questions as they pertain to the more recent technologies and forms of online communication, interaction, and commerce associated with Web 2.0, social media, and the internet of things. Sociology of the Internet: An Historical Overview In the late 1990s, the sociology of the internet took shape as a subfield. The sudden widespread diffusion and adoption of the internet in the U.S. and other Western nations drew the attention of sociologists because the early platforms enabled by this technologyemail, list-serves, discussion boards and forums, online news and writing, and early forms of chat programswere seen as having significant impacts on communication and social interaction. Internet technology allowed for new forms of communication, new sources of information, and new ways of disseminating it, and sociologists wanted to understand how these would impact peoples lives, cultural patterns, and social trends, as well as larger social structures, like the economy and politics. Sociologists who first studied internet-based forms of communication took interest in impacts on identity and social networks that online discussion forums and chat rooms might have, especially for people experiencing social marginalization because of their identity. They came to understand these as online communities that might become important in a persons life, as either a replacement or a supplement to existing forms of community in their immediate surroundings. Sociologists also took interest in the concept of virtual reality and its implications for identity and social interaction, and the implications of the society-wide shift from an industrial to an information economy, enabled by the technological advent of the internet. Others studied the potential political implications of the adoption of internet technology by activist groups and politicians. Across most topics of study, sociologists paid close attention to the way online activities and relationships might be related to or have impacts on those a person engages in offline. One of the earliest sociological essays pertinent to this subfield was written by Paul DiMaggio and colleagues in 2001, titled  Social Implications of the Internet, and published in  Annual Review of Sociology. In it, DiMaggio and his colleagues outlined then-current concerns within the sociology of the internet. These included the digital divide, relationships between the internet and  community and social capital (social ties), the impact of the internet on political participation, how internet technology impacts organizations and economic institutions and our relationships to them, and cultural participation and cultural diversity. Common methods during this early stage of studying the online world included network analysis, used to study the ties between people facilitated by the internet, virtual ethnography conducted in discussion forums and chat rooms, and content analysis of information published online. Digital Sociology in Todays World As internet communication technologies (ICTs) have evolved, so too have their roles in our lives and their impacts on social relations and society overall. As such, so too has the sociological approach to studying these evolved. The sociology of the internet dealt with users who sat before wired desktop PCs to participate in various forms of online communities, and while that practice still exists and has even become more common, the way we connect to the internet nowmostly via wireless mobile devices, the advent of a wide variety of new communication platforms and tools, and the general diffusion of ICTs into all aspects of social structure and our lives requires new research questions and methods of study. These shifts also enable new and larger scales of researchthink big datanever before seen in the history of science. Digital sociology, the contemporary subfield that has subsumed and taken over from the sociology of the internet since the late 2000s, takes into account the variety of ICT devices that populate our lives, the variety of ways in which we use them (communication and networking, documentation, cultural and intellectual production and sharing of content, consuming content/entertainment, for education, organization and the management of productivity, as vehicles for commerce and consumption, and on and on), and the many and varied implications these technologies have for social life and society overall (in terms of identity, belonging and loneliness, politics, and safety and security, among many others). EDIT: Role of digital media in social life, and how digital technologies and media are related to behavior, relationships, and identity. Recognizes the central role that these now play in all aspects of our lives. Sociologists must take them into account, and they have done so in terms of the kinds of research questions they ask, how they conduct research, how they publish it, how they teach, and how they engage with audiences. The widespread adoption of social media and the use of hashtags have been a data boon for sociologists, many of whom now turn to Twitter and Facebook to study public engagement with and perception of contemporary social issues and trends. Outside the academy, Facebook assembled a team of social scientists to mine the sites data for trends and insights and regularly publishes research on topics like how people use the site during periods of romantic courtship, relationship, and what happens before and after people break up. The subfield of digital sociology also includes research that focuses on how sociologists use digital platforms and data to conduct and disseminate research, how digital technology shapes the teaching of sociology, and on the rise of a digitally enabled public sociology that brings social science findings and insights to large audiences outside of academia. In fact, this site is a prime example of this. Development of Digital Sociology Since 2012 a handful of sociologists have focused on defining the subfield of digital sociology, and on promoting it as an area of research and teaching. Australian sociologist Deborah Lupton recounts in her 2015 book on the topic,  titled simply  Digital Sociology, that U.S. sociologists Dan Farrell and James C. Peterson in 2010 called sociologists to task for not yet embracing web-based data and research, though many other fields had. In 2012 the subfield became formalized in the UK when members of the British Sociological Association, including Mark Carrigan, Emma Head, and Huw Davies created a new study group designed to develop a set of best practices for digital sociology. Then, in 2013, the first edited volume on the topic was published, titled  Digital Sociology: Critical Perspectives.  First focused conference in New York in 2015. In the U.S. there is no formalized organization around the subfield, however many sociologists have turned to the digital, in both research focus and methods. Sociologists who do so can be found among research groups including the  American Sociological Associations sections on Communication, Information Technologies, and Media Sociology,  Science, Knowledge and Technology,  Environment and Technology, and Consumers and Consumption, among others. Digital Sociology: Key Areas of Study Researchers within the subfield of digital sociology study a wide range of topics and phenomena, but some areas have emerged as of particular interest. These include: The impact of ICTs on social relationships, like the role that social media plays in teen friendships today,  how and which rules of etiquette have emerged around smartphone use in the company of others, and how they impact dating and romance in todays world.How ICTs are a part of the processes of crafting and expressing identity, like through creation of social media profiles on popular sites including Facebook and Instagram, how selfies are a part of those processes in todays world, and the extent to which there may be benefits or drawbacks to expressing ourselves online.The impact of ICTs and social media on political expression, activism, and campaigning. For example, some sociologists are curious about the role and impacts of changing ones Facebook profile picture to reflect solidarity with a cause, and others, in how online activism might impact and/or advance issues offline.The role and impact of ICTs and the web in processes of building group affiliation and community, part icularly among marginalized groups like LGBT individuals, racial minorities, and among extremist groups like anti-vaxxers and hate groups. Since the early days of the sociology of the internet, the digital divide has been an area of concern for sociologists. Historically that has referred to the way wealth brokers access to ICTs and all the resources of the web-connected to them. That issue remains relevant today, however others kinds of divides have emerged, like how race affects the use of social media in the U.S. ​Notable Digital Sociologists Mark Carrigan, University of Warwick (education, capitalism, and big data)Deborah Lupton, University of Canberra (defining digital sociology as a subfield)Mary Ingram-Waters, Arizona State University (fantasy football and identity and ethics)C.J. Pascoe, University of Oregon (teen use of social media and ICTs)Jennifer Earl, Arizona State University (politics and activism)Juliet Schor, Boston College (peer-to-peer and connected consumption)Alison Dahl Crossley, Stanford University (feminist identities and activism)

Final Assignment in Special POP Example | Topics and Well Written Essays - 500 words

Final in Special POP - Assignment Example As a result, they are now in a better position to teach children and emphasize on their roles as educators. Educators acknowledge the role to public education, and how it helps children. Hence, as educators they work on employing strategies that help in guiding and facilitating the support of children towards their desired outcomes for learning. In addition, by recognizing that children have a right to free and appropriate education, the educators are in a better position to know how and why they have to teach (Banta & Palomba, 2014). They also have an easier time when identifying how children’s content for learning is child-initiated. There are main challenges that campus leaders face. Even when the students most campuses as are adults their views always differ. For campus leaders who are new in the faculty, they address any problems that they have without hesitation. Nonetheless, those members who are not new have a problem. For example, in cases where there are cheating scandals such as the one in an El Paso school, the problems outlined might have posed a lot of challenges for those who were in charge. Problems addressed earlier by a faculty member or campus leaders enables them to gain the confidence determined to run schools. Schools with limited availability of resources also tend to differ a lot. For campus leaders, they have to determine whether the teaching styles of teachers get budgeted under the available school funds. Educators who are aware of the budgeted resources in a school are in a better position to detect when there are problems with the education system, such as having students who disappear from classrooms such as the â€Å"Los Desaparecidos† (Fernandez, 2012). In such cases, campus leaders provide the teaching support which is usually in form of grants or equipment. Campus leaders also have the task of empowering the faculty leadership to take a step forward such as when encouraging low performing students. Instead

Essay Example | Topics and Well Written Essays - 500 words - 18

Essay Example Being rooted in the child’s experience, drama as a learning medium involves thinking, questioning, taking responsibility for actions, and use of space. Since there is active participation of children in drama, learning takes place spontaneously, which leads to later learning of higher order. The theories of educationists like Jean Piaget and Jerome Bruner contribute to the use of drama as a learning medium. According to Jean Piaget, the child goes through several stages of development, one of which is the Preoperational stage from ages 2 to 7. At this stage, the child is acquiring motor skills. Magical thinking is foremost at this stage. He appreciates drama and relates to it. A child at this stage learns quickly from the dramatized version of ‘Jack and the Beanstalk’ or â€Å"The Lion King†, elements of vocabulary, arithmetic and a little geography. Since at this stage of the child’s development his egocentricism has begun, he can relate to the central character of the drama. But, according to Piaget, he cannot conserve or use logical thinking yet, which he starts using in the next stage of his development. The next stage of development in children is the ‘concrete operational stage’ which spans the ages from 7 to 11. At this stage of their development, children have started thinking logically, and concretely, but they need aids for conserving and thinking logically. Higher order thinking is beginning and they are helped by drama at this stage of learning. After the age of 11, children start to think and conserve abstractly. Here, they appreciate and learn from drama based on detective stories such as Sherlock Holmes. Piaget explains that the child ‘s perceptions of notions of ‘right’ and ‘wrong’ , and ‘valid’ , ‘proper’, and ‘necessary’ develop during these stages. He constructs his theory of actions which are correct and effective, by the process of objectification, reflection and and

Positive nonverbal messages Essay Example for Free

Positive nonverbal messages Essay From the way we dress to the way we move, our nonverbal signals can reveal a great deal about our emotions, perceptions and intentions. When a person is talking or listening, he sends continuous messages consciously or unconsciously through his body movements, such as the way he holds his head, the angle at which he hold his body, his movements of limbs and his changing facial expressions. This kind of communication in which no verbal language is used comes under the category of non verbal communication. According to Knapp Hall (2002) non verbal communication refers to communication that is produced by some means other than words, e. g. , eye contact, body language or vocal cues. The significance of nonverbal communication, in establishing interpersonal relationships, is far greater than any one can think of. According to experts, a substantial portion of our communication is nonverbal. On the basis of its effect nonverbal communication can be classified under following three categories. 1. POSITIVE NONVERBAL COMMUNICATION Positive nonverbal messages puts the other person at ease. When a person expresses an open and positive attitude towards the person with whom he is interacting, it creates a supportive and collaborative atmosphere. Use of positive non-verbal communication helps a person to become more effective and successful. It significantly affects the level of interpersonal relationship. It also determines the overall impression people form about a person. There are several types of positive non verbal indicators. For example turning face to the sender, leaning slightly forward towards him indicate that he is interested. , Nodding to express understanding, smiling or touching the person gently are other types of positive non verbal cues. The eye contact is most effective non verbal cue to achieve the goal of gaining someone’s trust. The way one uses his body and limbs, his eyes and face, will have a major influence on how his non verbal messages are perceived. 2. NEGATIVE NONVERBAL COMMUNICATION Sometimes non verbal body movements, gestures and facial expressions generate disinterest distrust. It creates a state of confusion on the part of the receiver. The type of communication which comes under the above category is known as negative nonverbal communication. Negative nonverbal messages hampers collaborative and supportive environment. To ensure effective communication one must avoid giving such type of cues. Staring or gazing at other can create pressure and tension between the receiver and the sender. Negative facial expression, shifty eyes, too much blinking suggest deception Eyebrow muscle draws the eyebrows down and toward the center of the face if someone is annoyed. Talking to someone without maintaining the eye contact is distracting and often interpreted as insulting. If a person keeps talking on phone or keeps working on the computer during the conversation, it shows that he is not interested. 3. NEUTRAL NONVERBAL COMMUNICATION –This is the type of nonverbal communication which have neither positive or negative effect on the receiver. The type of body movements , postures and tone which have neutral effect on the receivers feelings and emotions comes under this category. It is very difficult to label any non verbal cue as neutral. People attach meaning even to a neutral message. During listening one rarely can stay silent for long, silence in some instances may be treated as neutral non verbal communication. If it lasts more than for 5-6 seconds then it turns into a negative cue. Sounds like ‘Mmm’, ‘Ah’ and ‘Hmmm’ when used in a neutral way invite learner to continue talking. CONCLUSION Sending clear nonverbal messages and understanding correctly the message send by someone, largely depends upon the way how you are perceiving the total situation, and the person with whom you are communicating. Your mind set and the environment in which the communication is taking place also determine how you interpret and react to the non verbal messages. Interpretation of the messages depends upon past experiences,feelings, attitude and socio cultural background of the receiver. Communication can be misperceived if the source and the receiver does not share common experiences and common frame of reference. REFERENCES Knapp,M. L Hall, J. A (2002) Non Verbal Communication in Human Interaction, Crawfordsville, IN : Thompson Learning Smith,T. E, Gartin B. C, Murdick, N. L, Hilton,A (2006) : Positive Indicator Of Non Verbal Communication Pearson Allyn Bacon Prentice Hall retrieved on 13th May,2010 Windle,R Warren, S Communication Skills retrieved on 13th May 2010 from http://www. directionservice. org/cadre/section4. cfm

Anorexia Nervosa and Obsessive Compulsive Disorder Essay -- Essays on

Anorexia Nervosa and Obsessive Compulsive Disorder Anorexia Nervosa is an eating disorder often found in young adolescent women, that has been characterized by a distorted attitude towards weight and body image, a set of behaviors calculated to produce weight loss and other physiological and psychological symptoms. Physiological symptoms include (according to the DSM III- R criteria) starvation, amenorrhoea, and a refusal to maintain weight above 85% of their ideal weight. Psychological symptoms include an obsessive pursuit of thinness, along with obvious body preoccupation, and an incessant rumination about food. In addition, they are also engaged in compulsive calorie counting and excessive physical exercise. The personality of the anorexic is characterized as stereotypically rigid, ritualistic, perfectionistic and meticulous. This ritualism takes its form in eating patterns. For example an anorexic may cut her food into tiny pieces and weigh every piece of food before she eats it. These behaviors can be found in people who ar e on a normal, healthy diet, but in anorexics these behaviors are extremely exaggerated, in part because the act of dieting has become exaggerated. Anorexics also commonly have obsessions and compulsions related to symmetry and order. Obsessive-compulsive disorder (OCD), one of the anxiety disorders, is a potentially disabling condition that can persist throughout a person's life. Those who suffer from OCD become trapped in a pattern of repetitive thoughts and behaviors that are senseless and distressing. Some of the main components of OCD are obsessions, compulsions and insight into behavior. Obsessions are unwanted ideas or impulses that repeatedly well up in the mind of the person... ...6-969. Fahy, TA, Osacar, A, Marks, I (1993): History of Eating Disorders in female patients with Obsessive Compulsive Disorder. International Journal of Eating Disorders 14: 439-443. Garfinkel, PE and Garner DM, (1982): Anorexia Nervosa: A Multidimensional Perspective. Brunner Mazel: New York. Matsunaga, H, Kiriike, N, Iwasaki, Y, Miyata, A, Yamagami, S, Kaye, WH (1999): Clinical Characteristics in patients with anorexia nervosa and obsessive compulsive disorder. Psychological Medicine 29: 407-414. Rothenberg, A (1990): Adolescence and Eating Disorder: The Obsessive Compulsive Syndrome. Psychiatric Clinics of North America 13: 469-487. Zubieta, JK, Demitrack, MA, Fenick, A, Krahn, DD (1995): Obsessionality in Eating Disorder Patients: Relationship to Clinical Presentation and Two- Year Outcome. Journal of Psychiatric Research 29: 333-342. Anorexia Nervosa and Obsessive Compulsive Disorder Essay -- Essays on Anorexia Nervosa and Obsessive Compulsive Disorder Anorexia Nervosa is an eating disorder often found in young adolescent women, that has been characterized by a distorted attitude towards weight and body image, a set of behaviors calculated to produce weight loss and other physiological and psychological symptoms. Physiological symptoms include (according to the DSM III- R criteria) starvation, amenorrhoea, and a refusal to maintain weight above 85% of their ideal weight. Psychological symptoms include an obsessive pursuit of thinness, along with obvious body preoccupation, and an incessant rumination about food. In addition, they are also engaged in compulsive calorie counting and excessive physical exercise. The personality of the anorexic is characterized as stereotypically rigid, ritualistic, perfectionistic and meticulous. This ritualism takes its form in eating patterns. For example an anorexic may cut her food into tiny pieces and weigh every piece of food before she eats it. These behaviors can be found in people who ar e on a normal, healthy diet, but in anorexics these behaviors are extremely exaggerated, in part because the act of dieting has become exaggerated. Anorexics also commonly have obsessions and compulsions related to symmetry and order. Obsessive-compulsive disorder (OCD), one of the anxiety disorders, is a potentially disabling condition that can persist throughout a person's life. Those who suffer from OCD become trapped in a pattern of repetitive thoughts and behaviors that are senseless and distressing. Some of the main components of OCD are obsessions, compulsions and insight into behavior. Obsessions are unwanted ideas or impulses that repeatedly well up in the mind of the person... ...6-969. Fahy, TA, Osacar, A, Marks, I (1993): History of Eating Disorders in female patients with Obsessive Compulsive Disorder. International Journal of Eating Disorders 14: 439-443. Garfinkel, PE and Garner DM, (1982): Anorexia Nervosa: A Multidimensional Perspective. Brunner Mazel: New York. Matsunaga, H, Kiriike, N, Iwasaki, Y, Miyata, A, Yamagami, S, Kaye, WH (1999): Clinical Characteristics in patients with anorexia nervosa and obsessive compulsive disorder. Psychological Medicine 29: 407-414. Rothenberg, A (1990): Adolescence and Eating Disorder: The Obsessive Compulsive Syndrome. Psychiatric Clinics of North America 13: 469-487. Zubieta, JK, Demitrack, MA, Fenick, A, Krahn, DD (1995): Obsessionality in Eating Disorder Patients: Relationship to Clinical Presentation and Two- Year Outcome. Journal of Psychiatric Research 29: 333-342.

Frankenstein and Dr Jekyll and Mr Hyde Essay

In both Frankenstein and Dr. Jekyll and Mr. Hyde human nature is being tampered with. Dr. Jekyll creates a potion which changes himself into another person, and Frankenstein creates human life through science. In both cases they tried to change human nature from going outside the norm. Although they both intended for good the outcome was bad. So with good comes the capacity to do evil. While at the same time every person has a duel persona. The idea that every person has two sides is expressed more in Dr. Jekyll and Mr. Hyde then in Frankenstein. Dr. Jekyll all throughout the novel was bottling up his hatred and evil just waiting to get rid of it. So he created a potion that transformed him into Mr. Hyde. With the help of his potion he was able to escape reality, but he was still conscience of that what he was doing was wrong. The two sides to Jekyll was good and evil. After doing one evil doing he continued to do more, and more. Having experienced this evil he was unable to control himself, almost as if he couldn’t do good anymore because the evil had taken over. Jekyll decided to take his own life to prevent himself from doing any more harm. In Frankenstein the Shelly uses the idea of external forces acting on internal. The creation was made by Dr. Frankenstein and then abandoned by him. The creation was affected internally by the things around him. After running away everywhere he went he was saw as a monster. If you are being treated as a monster your whole life you might start to believe that you are a monster. So the creation started acting like a monster. He wanted vengeance on his creator for making him the way he is, and then not even caring for him. In conclusion both characters tried to change human nature. By doing so they attempted to become more divine, but God should be the one who creates life not humans. Humans don’t have the right to give or take life, because if we did this world would be in chaos. Also both authors show two different ways of how these characters are affected. Shelly uses external forces that provoke the internal feelings of the monster. While Stevenson shows how every person has a dual persona, a evil side and a good side. One side however is more dominant than the other, like how Hyde was more dominant then Jekyll. Both novels truly show us the evil side of life, and how cruel humanity can be.

Hewlett-Packard, Inc Essay

Hewlett-Packard, Inc. has been one of the leading IT Company competing with DELL. Throughout the company history, Hewlett-Packard’s top management team has always sought to ensure that the company stays ahead of its competitors. Though this has been the case, strategic decisions made by the company’s past and present CEOs, especially, Carleton S. Fiorina and Mark V. Hurd may differ as much as they may be similar in some ways. During Carleton S. Fiorina’s tenure, the main focus was on the future and all strategic decisions and investments were made for future growth and stability. This kind of investment was at the expense of any decisions that would ensure growth at the time. Fiorina was the HP CEO from 1999 to 2005 and during her tenure the main causes of loss of revenue and market share were due to the fact that she not only focuses on the future rather than current growth but she made investments that seemed costly to the company at the time but which she believed could bring greater revenue growth in the future. Great opposition from managers and some board members, coupled with the scandal on leaked company information saw the company image delve into the negative causing financial damage to the company. According to Evans-Correia (2005), â€Å"Broderick said HP still faces numerous problems. It continues to lose market share to Dell Inc. and its corporate-computing unit, which includes storage, software and server computers, has remained weak and unable to fend off competition from IBM and EMC Corp. â€Å"The company has good technologies, but their to-market strategy has not been effective. †Ã¢â‚¬  Though the merger with Compaq brought increased revenue growth in the future, at the moment the merger was given a go ahead and completed, HP encountered its share of losses that were a little higher than it may have predicted initially and announced publicly. The then CEO, Fiorina, was questioned about these losses and the apparent in-disclosure of these information to the public and board of directors. In his article, Intense Grilling Flusters Fiorina, one of the writers, Burt (2002) reported that â€Å"Just as he had done yesterday, Hewlett attorney Stephen Neal repeatedly grilled the chief executive about internal financial reports that predicted larger revenue losses for 2003 than HP projected in publicly issued statements. † Increasing counterfeit products could also be seen as one of the setbacks that cost HP its revenue, image as well as market share. While the merger with Compaq brought H-P an added competitive edge in the computer hardware manufacture, the acquisition of EDS, an HP Company will now see H-P attain a competitive edge in the IT Services sector. This means that both ventures are almost equally important to H-P in maintaining leadership in the IT industry. The Compaq merger/acquisition was aimed at gaining HP footing in the computer hardware industry while the acquisition of EDS was strategically targeted at giving the company the competitive edge in IT services and customer care. While HP was mainly focused on the sale of printers, expansion to the computer hardware would prove strategic at the time the merger with Compaq was initiated. The moment EDS came on board, expansion and enhancement of the HP outsourcing service delivery was realized. During ex-CEO Fiorina’s tenure, the main strategic choices that were made were aimed at cost cutting and investment in the future with new ventures. While Fiorina focused on new ventures and expansion of the business part of the company, Hurd focused on expansion, growth and retention of employees and enhancement of customer service and support. Fiorina was more focused on sales, high profits and numbers at all costs while Hurd focused on the company tradition of focusing on the employees as well as growth and expansion. While Fiorina went to on to cut jobs so as to cut on costs, Hurd took on a new stand by focusing mainly on all that could be done to maintain the best workers and staff retention as well as customer satisfaction. As stated by Hurd and Lesjak in the HP Annual Report (2008), â€Å"The addition of EDS further expands HP’s comprehensive, strategically assembled portfolio that provides unparalleled capabilities for delivering end-to-end solutions. More importantly, EDS adds a world-class, globally scaled services capability to HP’s established leadership in hardware and management software. † Since inception, the company has proven to be a greater competitor and leading in innovation and customer satisfaction.

Child Intervention Therapy

Child Intervention Therapy Is psychological intervention with kids more complex than intervention with adults? What methods do you consider most effective with young populations?Advertising We will write a custom essay sample on Child Intervention Therapy specifically for you for only $16.05 $11/page Learn More Health professionals who are concerned with maintaining the psychological welfare of children encounter several obstacles in their practice. Relative to adults, children have more complex psychological needs that require better-developed intervention programs and strategies. One of the major barriers to effective psychological intervention in children is their inability to make personal decisions in important matters of life. In addition, the inability of children to express their feelings and thoughts effectively adds to the complexity of psychological intervention in children. This complexity exists because age is a critical aspect in the selection of psychological treatment, the objectives of the treatment are important, and the symptoms of the disorder that are evident in a child are considered. There are four main classes of psychological interventions that are applied by health professionals. These include individual psychotherapy, behavior modification, remedial therapies and education, and social and cognitive behavioral therapy (Ebert et al, 2008). Several approaches are used in individual psychotherapy. They include client-centered therapy, child and adolescent psychoanalysis, supportive psychotherapy and exploratory psychotherapy (Ebert et al, 2008). Supportive therapy is a highly selective approach that does not have a single theoretical basis that may be considered humanistic in nature. It is best suited for treatment of adjustment disorders. Client-centered therapy is considered play therapy that is highly effective in psychological interventions children. In this therapeutic approach, a therapist uses several methods that encourage a child to explore personal feelings in a way that helps the therapist understand the feelings of the child. It is best suited for treatment of mild anxiety disorders and adjustment reactions (Ebert et al, 2008). Exploratory psychotherapy integrates both play therapy and verbal therapy. A therapist uses interpretations that are based on the child’s play, verbal behavior and non-verbal behavior to resolve the child’s unconscious psychological struggles. This approach is effective in the treatment of anxiety, somatoform and several other personality disorders. The difference between psychoanalysis and exploratory psychotherapy is that psychoanalysis is more intense.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is recommended for children under the age of 5 because it focuses on unconscious psychological conflicts in the child. It is effective in treatment of borderline personalit y disorders, anxiety and traumatic experiences. Interpersonal psychotherapy focuses on problem-solving approaches and the self-awareness concept to treat adolescents with major depression (Ebert et al, 2008). These treatments are not effective in the treatment of severe psychological disorders, hence not recommended for these disorders. I notice great value and effectiveness in music therapy, play therapy, ropes courses, music therapy and animal therapy. These therapies use approaches that encourage children to participate in therapy hence increasing their effectiveness. For example, play therapy creates an environment in which children are comfortable to express their feelings and thoughts. The fact that play therapy focuses on the emotions of children helps them in their emotional and spiritual development (McKinney and Power, 2012). Play therapy has many benefits. For example, secure attachment is associated with play therapy and intense free play. References Ebert, H., Loosen, T ., Nurcombe, B., and Leckman, F. (2008). Current  Diagnosis and Treatment Psychiatry 2nd Ed. New York, NY: McGraw Hill Companies, Inc. McKinney, C., and Power, L. (2012). Childhood Playtime, Parenting, and Psychopathology in Emerging Adults: Implications for Research and Play Therapists. International Journal of Play Therapy, 21(4), 215-231.

Socialist Feminism Definition and Comparisons

Socialist Feminism Definition and Comparisons The phrase socialist feminism was increasingly used during the 1970s to describe a mixed theoretical and practical approach to achieving womens equality. Socialist feminist theory analyzed the connection between the oppression of women and other oppressions in society, such as racism and economic injustice. The Socialist Basis Socialists had fought for decades to create a more equal society that did not exploit the poor and the powerless in the same ways that capitalism did. Like Marxism, socialist feminism recognized the oppressive structure of a capitalist society. Like radical feminism, socialist feminism recognized the fundamental oppression of women, particularly in a  patriarchal society. However, socialist feminists did not recognize gender and only gender as the exclusive basis of all oppression. Rather, they held and continue to hold that class and gender are symbiotic, at least to some degree, and one cannot be addressed without taking the other into consideration.   Socialist feminists wanted to integrate the recognition of sex discrimination within their work to achieve justice and equality for women, for working classes, for the poor and all humanity.   A Little History The term socialist feminism might make it sound as though the two concepts- socialism and feminism- are cemented together and intertwined, but this has not always been the case. Socialist Party leader Eugene V. Debs and Susan B. Anthony were at odds back in 1905, each of them supporting a different end of the spectrum. Decades later, Gloria Steinem suggested that women, and particularly younger women, were eager to throw their support behind socialist Bernie Sanders rather than Hillary Clinton, a concept that became evident in the 2016 national election when Sanders won 53 percent of the female vote in the New Hampshire primary in contrast to Clintons 46 percent. How Is Socialist Feminism Different? Socialist feminism has often been compared to cultural feminism, but they are quite different although there are some similarities. Cultural feminism focuses almost exclusively on the unique traits and accomplishments of the female gender in opposition to those of men. Separatism is a key theme, but socialist feminism opposes this. The goal of socialist feminism is to work  with  men to achieve a level playing field for both genders. Socialist feminists have referred to cultural feminism as pretentious.   Socialist feminism is also distinctly different from liberal feminism, although the concept of liberalism has changed over the early decades of the 21st century. Although liberal feminists seek equality of the sexes, socialist feminists do not believe that is entirely possible within the constraints of current society.   The focus of radical feminists is more on the root causes of inequalities that exist. They tend to take the position that sexual discrimination is the sole source of the oppression of women. However, radical feminism may be more closely related than some other forms of feminism are to socialist feminism.   Of course, all these types of feminism share similar and often identical concerns, but their remedies and solutions vary.

How does Amazon.com use their digital channels to achieve success Essay

How does Amazon.com use their digital channels to achieve success - Essay Example This means that amazon.com has learnt so much on how to use digital channels to achieve success. This paper explains the many ways that amazon.com uses their digital channels to achieve success. Improving marketing and advertising Amazon.com has used its digital channels to improve its marketing. To be able to do this, the company uses a number of online marketing channels to direct customers to its websites. These online channels include email campaigns, associates sponsoring, portal advertising, sponsored search among other online initiatives. This has enabled the company to achieve a high growth in its sales rates because these channels allow many people to know about Amazon, its products, pricing and delivery/shipping of goods. In this era of technology and internet, many customers browse through online marketing channels to search for products and compare prices and delivery/shipping services. Amazon therefore is taking advantage of this. Apart from directing customers to its we bsites, Amazon.co has also been using its digital channels to advertise its products. ... It uses these channels to quickly inform the customers about the shipping programs it is running so that they can purpose to take advantage of the programs (Rappa 2006). Influencing the purchase of related products Amazon.com uses advertisement through digital channels to help customers expand their product selection and the result of this is increased sales. For example, they could advertise a product in one of their stores, like a book. Other than catching customer attention towards this book, they also match the same book that the customer has selected with another second book. Rappa (2006) explains that in order to select products that will be matched and also to motivate customers to buy the second product, the company uses correlation of past customers who bought the product being advertised and also bought the second product. This kind of matching selection influences customers purchase by showing them a product they are likely to want to purchase in near future apart from one they are interested in. In order to motivate the customers to buy the two books at once, the company supports the matching selection with discounted prices. The customers will therefore decide to take the two products at once using discounted prices and save some money than take the one they are interested in first and come back later for the second one both without discount. This means that making a correlation of sales of products enables the company to pick out the most selling product and use it to influence the purchase of a related product through its digital channels. This type of a strategy reduces chances that customer will go for the second book from another store. Encourage customers to purchase by giving incentives Advertisement and

Social movement protest art -- Mexican American inequality in usa Research Paper

Social movement protest art -- Mexican American inequality in usa - Research Paper Example Consequently, he encouraged her and supported her artistic work. Frida’s paintings depicted her tumultuous and painful life. Nonetheless, her paintings made her leave a legacy as the greatest Mexican woman painter. She used a distinctive style of folkloric in her paintings, mainly on the different experiences and aspects of her life (Meadows, p. 57). Her paintings were self-portraits and still life, mostly capturing moments in her life. The issues she covered in her paintings included her unstable relationship with Diego Rivera, her inability to have children, psychological and physical pains after a bus accident, and other experiences she had (Meadows, p. 57). Similarly, Diego Rivera is considered the greatest Mexican painter of the 20th century. He was born in 1886 in Guanajuato, Mexico (CMMCA, p. 10). He chiefly excelled in the international art scene, where he championed the reintroduction of fresco painting into the modern art and architecture arena. He was also known for his radical political views and obsessive romance with Frida Kahlo, which intrigue the public even in modern times (CMMCA, p. 1). Through exhibitions in public spaces and galleries in the 1930s and early 1940s, Rivera brought his unique art and vision into the public. Through these exhibitions, he enlightened and inspired artists as well as his audiences. Using the fresco or wall painting genre in universities and other public buildings, he managed to introduce his work into the daily lives of the people (CMMCA, p. 2). Rivera favored fresco paintings, which are murals done on fresh plaster. Some of the themes dear to him included the physical process of human development and technological progress and its effects on life and lifestyle (CMMCA, p. 2). His other themes were the future of humanity and history. Being a Marxist, Rivera used his medium as a cure for the elite walls of galleries and museums. He was not only interested in history and human

Do-Not-Resuscitate in the Operating Room Essay Example | Topics and Well Written Essays - 1000 words

Do-Not-Resuscitate in the Operating Room - Essay Example Due to the patient’s sickness, confusion or dilemma, the person may not be in a position to make the decision as per their stand. However, the situation forces them to make the decision. In a case whereby an individual is totally unable to make a decision by themselves, there is involvement of a Surrogate decision maker ( Vetsch, 2002). In the absence of a written document, people close to the patient and familiar with his wishes may be used. The law recognizes a hierarchy of family relationships in determining which family member should be the official "spokesperson," though generally all close family members and significant others should be involved in the discussion and reach some consensus. The hierarchy includes a legal guardian, individuals given power of attorney for health decision making, spouse, handout children, guardians or adult siblings in agreement. The facts about the CNR order is that, it is necessarily important to be filled at this stage. It will show the will of the patient you take risk of the situation, and in case the whole operation process leaves the patient dead, there is no blame as to the cause of their death. The DNR also addresses family issues related to the patient, such as inheritance and next of kin. However, the whole process is approached with mixed emotions. The DNR in an operation room makes the whole operation scaring. Thoughts emerge concerning the limited chances of survival in the operation process. These decisions are mandatory and most of the patients fill these information, as a matter of fact just because that is required of them, but not as per their will. There is a gap in the information provided with the actual and normal situation. This is because the patient’s state of sickness may not allow them to make sound decisions. In the case of a surrogate decision maker, the involved may rarely make

The role of Marketing Strategy and Planning

The role of Marketing Strategy and Planning What is the role of marketing strategy and planning in a business? As a number of literature and empirical research underline the importance of marketing strategy and planning (Cannon 1978; Drechsler et al. 2013; Bearden 2001), this paper aims to demonstrate the importance of strategic marketing planning and to discuss their roles in the business. It will be divided into three parts. First, related literature will be reviewed to define marketing strategy and planning. Then, the paper discusses marketing strategy and planning’s functions. And in the final part of the paper, example from venture project will be illustrated to display how these functions apply. Marketing strategy and planning’s definition Strategy provides direction and exhibits long-term objective, in which all organizational approaches and resource allocation need to relate to (Jain et al. 2012; Porter 2002). The strategy refers to three levels, corporate, business and marketing (Bearden, 2011), which need to be coherent and consistent to one other (Jain et al. 2012). Corporate strategy provides overall organizational guideline, such as corporate vision and establishment of key business objectives, whereas, strategy in business level relates to overall market, for instance, a market scope (Bearden, 2001). In marketing level, strategy will specifically deal with the marketing mix, target market and marketing execution (Bearden, 2001), for example, unique selling point (USP) proposition, pricing strategy, finance and operations (Lavinsky 2013; Githens 2011). While strategy frames direction, planning deals with detailed implementation and determines a mean in terms of timing and sequence (Jain et al. 2012). It displays what and how to execute strategies in detail (Bearden, 2001), and includes contingency plans to cope with unexpected situations (Schilit, 1987). There is a slightly difference between marketing strategy and planning terms, nevertheless, they are, somehow, relevant. Strategic marketing planning’s roles While marketing strategy functions as a guideline or ‘what-to-do’, marketing planning associates with ‘how-to’ implement those strategies (Jain et al. 2012; Lake n.d.). As these two concepts show a mutual supported process (Lake, n.d.), a combination between two areas, strategic marketing planning (SMP) is emerged. SMP is a term to describe a strategic guideline that all organizational staff undertakes to yield expected outcomes (Baker 2007; Lorette n.d.). So, the following section will focus on SMP by describing factors that shape marketing strategy and SMP’s functions in a business. Supported by Cannon (1978), Jain et al. (2012) proposed that marketing strategy concerns with external assessment, which are customer’s needs and competitor analysis, and internal evaluation, which is company’s capability. The interplay among these three pillars, or 3Cs’ analysis, shapes marketing strategy (Hernandez, 2013). Consequently, strategic marketing reflects customer’s needs, creates product differentiations and corresponds to company’s capabilities properly (Nystrà ¶m 1986; Hernandez 2013; Drechsler et al. 2013). Based on aforementioned planning characteristics and three strategy’s factors, strategic marketing planning yields four main beneficial functions (Blythe and Megicks 2010; Lorette n.d.). First of all, (1) SMP minimises potential risks related to inconsistency between marketing plan and customers’ needs (Cannon, 1978). As a well-conducted research reflects true customers’ needs, marketers could launch desirable product that match to the market. Secondly, (2) a well-organized SMP generates sustainable competitive advantages, such as distinct unique selling point. Thirdly, (3) SMP is a guideline for marketers to pursue business goals regards to certain aspects, for example, it shows financial forecast and clear-cut role allocation, leading to effective financial management and operational efficiency. Lastly, (4) as SMP includes 3C’s model analysis, potential opportunities in the future are identified (Schilit, 1987). Overall, SMP plays important roles, which relates to customer (a desirable product that serves market’s needs), competitors (the marketing mix differentiation), and company (an effective resource allocation). It also allows marketers to recognize future opportunity if SMP has been developed properly (Schilit, 1987). Example: Foodmates, a student cooking community application To demonstrating SMP functions, this following example, a venture project, will be illustrated. Foodmates is a cooking community application for Manchester-based students. To initiate this idea, marketing strategy was established according to three pillars, which are customer, competitor and company. With respect to customer, we reviewed secondary data and conduct primary research to identify opportunities that we could tap into. Students in Manchester represent potential market with specific needs and problems. Three vital student-related implications were raised, which are the lack of cooking skills, high mobile application penetration rate, and active social network interaction. We also included questions to test Foodmates’ conceptual idea. This will ensure that Foodmates will not be rejected from the market. Consequently, our business will bear less of potential risks that might be posed. As cooking application is in a highly competitive market, we analyse competitors’ strategies and their marketing mix, to create differentiation. According to these analyses, we hold on to our 3S’s USP, which are student-focused, simple recipes and sharing community, as our distinct attributes. Foodmates is the online cooking space, where Manchester-based students can contribute their simple recipes to others by posting food pictures with described recipes. This mechanic encourages sharing simple menus, which makes us different from other cooking applications. In company’s assessment aspect, we did financial forecast to estimate start-up budget and considered who should take responsible for particular jobs. Even though they were hypothetically estimated, it allows us to get a picture of what aspects marketing plan should include, and how marketing plan plays a role as a roadmap to achieve business goals. Conclusion In conclusion, marketing strategy determines direction, while planning relates to mean and implementation. The integration between these two aspects triggers strategic marketing planning (SMP) process. The roles of SMP are primarily based on three essential dimensions, which are customer, competitor and company. An effective SMP will reflect customers’ needs so it lowers product’s failure rate in particular market. Moreover, it creates not only product differentiation, but also effective resource allocation within the company. By consider customer, competitor and company aspects, the ultimate goal of SMP is a company’s sustainable success over other competitors in the market. References BAKER, M.J. (2007), â€Å"Marketing and corporate strategy†, in BAKER, M.J. (ed.), Marketing strategy and management, 4th ed., Palgrave Macmillan, New York, p. 50-76. BEARDEN, W.O. (2001), â€Å"Marketing’s strategic role in the organization†, in BEARDEN, W.O. et al. (eds.), Marketing: Principles Perspectives, 3rd ed., McGraw Hill Irwin, Boston, p. 51-73. BLYTHE, J. and MEGICKS, P. (2010), â€Å"Introduction to marketing planning†, in BLYTHE, J. and MEGICKS, P., Marketing Planning: Strategy, Environment and Context, Pearson, Edinburgh, p. 1-22. CANNON, T. (1978), â€Å"New product development†, European Journal of Marketing, Vol. 12 No.3, p. 217-248. DRECHSLER, W. et al. (2013), â€Å"Improving Marketings Contribution to New Product Development†, Journal of Product Innovation Management, Vol. 30 No.2, p. 298-315. GITHENS, G. (2011), A guide to the three types of strategy and business model scope, [Online] Available from: http://leadingstrategicinitiatives.com/2011/07/10/a-guide-to-the-three-types-of-strategy-and-business-model-scope/ [Accessed 11/01/2014]. HERNANDEZ, H. (2013), Simple Approach to a high level 3C’s Analysis, [Online] Available from: http://ochodigital.com/blog/simple-approach-high-level-3cs-analysis/ [Accessed 23/12/2013]. JAIN, S.C. et al. (2012), â€Å"Marketing and the concept of planning and strategy†, in JAIN, S.C. et al. (eds.), Marketing planning and strategy, Cengage, Australia, p. 3-27. LAKE, L. (n.d.), Marketing Strategy vs. Marketing Plan, [Online] Available from: http://marketing.about.com/od/marketingplanandstrategy/a/Marketing-Strategy-Vs-Marketing-Plan.htm [Accessed 23/12/2013]. LAVINSKY, D. (2013), Marketing plan template: Exactly what to include, [Online] Available from: http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/ [Accessed 11/01/2014]. LORETTE, K. (n.d.), The role of marketing planning in business, [Online] Available from: http://smallbusiness.chron.com/role-marketing-planning-business-3234.html [Accessed 23/12/2013]. NYSTRÃâ€"M, H. (1986), â€Å"Balancing competition and cooperation, the key to successful marketing strategy†. In: 3rd International I.M.P. Research seminar on international marketing, France, September 1986. France: IMP, p. 1-19. PORTER, M.E. (2002), â€Å"What is strategy†, in MAZZUCATO, M. (ed.), Strategy for business, SAGE, London, p. 10-31. SCHILIT, W.K. (1987), â€Å"How to write a winning business plan†, Business Horizons, Vol.30 No.5, p. 13-22.

Time management Essay -- essays research papers

Time Management for College Students We all know the sound that is very familiar to us: tick, tick, tick. No, it’s not the sound of our favorite movie coming on; It’s time moving on. College students often find that time is the hardest goal to conquer. Time isn’t really a goal. Finding time to complete all of our task is a goal. As a student there are some basic principals of time management that you can apply. Identify the best time for studying. Everyone has high and low periods of attention and concentration. Are you a morning person or a night person? Use your power times for studying, especially if you have children. Use your down times for cleaning, laundry, and running errands. If you have a job like most of us do, make a slot in your day for studying. Study difficult ...

Hip-Hop and R&B Essay

It is safe to say that expressing oneself is exerted differently amongst individuals and forms, and in many cases an art is created. The list of different art forms, artists, art-type etc. extends, and a popular art form on this list includes music. Music is a category in relation to art, but also contains many categories within itself. It is a broad subject that connects from: Country, Pop, Gospel, Opera, Hip-Hop, Rap, Tech, R&B etc. I am an individual who sees the beauty and greatness in all music, but happens to be passionate about two particular genres previously listed. R&B and Hip-Hop are two genres of music that are capable of dissection into small details, separating their differences and similarities. When I listen to and/or observe these two genres, I tend to notice certain contrasts and comparisons. The two music genres, Hip-Hop and R&B, share many similarities and differences especially involving the formatting, lyricism, and tone and/or melodies. Hip-Hop and R&B songs are both constructed with different instrumentals, but sometimes vary in style. R&B songs tend to portray more of a relaxed, sensual feel, whereas Hip-Hop songs are more for dancing actively. Two of my favorite R&B and Hip-Hop songs at the moment, â€Å"Paint This House† and â€Å"Senile†, exemplify this. In these songs, like many others, certain keys are used promoting a base sound. Base appears often in Hip-Hip songs, and is usually recognized by its distinct sound in relation to a â€Å"boom† noise. Parties and clubs show how this sound incorporated with music affects people. Along with the crowd, the Hip-Hop songs’ instrumentals, inclusive of a base, makes people want to dance; as also, the case with me. The instrumental also plays a role in the vocalization of a song, leading to an artist’s approach to the song. When I hear certain R&B beats, I automatically think of how I would sing on it and lyrics. The simple formation of the instrumental affects my mindset and mood, leading to sadness, anger, or happiness etc. related lyricism. The occurrence of these emotions in songs could also display its genre. Various artists belonging to these groups outline their songs based on their  genre. The artist’s genre affects the song’s lyricism with the two genres’ different purposes. There have been countless times that I have altered the way I sing or rap a song, because of its genre amplifying or altering my mood. A television show I watched one time, broadcasted an interview with the R&B artist Brandy; an interview in which Brandy exemplified how the instrumental she received, moved her and in a sense, her voice. Most Hip-Hop artists’ songs differ in lyricism from R&B songs, to appeal to different audiences. Some people only enjoy certain types of music, leaving the void filled by artists that make such songs. Certain vocalization could also prove to attract people, like high-pitched vocals on songs. With the exception of a rapper on an R&B song, singers display more vocal-play on songs. With the melodies singers create, R&B songs differ from Hip-Hop songs; though Hip-Hop artists sometimes create melodies without always singing. Pop and rap songs played on the radio today provide examples of a method of singing, without having to actually sing much; this method is known as Auto-tune, which makes a computerized noise. A singer can also create a Hip-Hop song, though Hip-Hop songs are usually rap-oriented. Different R&B artists have experimented with rap in their music, reciting rap-influenced lyrics with a melody. Various cases even show how singers use Hip-Hop instrumentals at times, but sing personal, self-written, or unrelated lyrics. I have covered songs with friends in which I sang and was at an advantage on certain vocal parts, seeing as how I naturally sing. This ability allows me to alter songs in a different way, including Hip-Hop songs. ​Music is one factor possessing the ability of creation through countless amount of ways. A slight noise could trigger my instinct to create a melodic beat from it, and sing random lyrics. This effect is not only the case with me, but many musical geniuses existing today or previously. Music serves as a stress-reliever, escape etc. so it ultimately affects the production of a song. It is these changes in the formation, that leads to noticeable similarities and differences of a song. The music genres, Hip-Hop and R&B, play a major role in society differentiating whilst also relating; this, in terms of different factors shaping the production of a song. To make a song,  many aspects could be assessed connecting from choice of words, beat etc. These particular aspects are the main ones I pay attention to when listening to music, providing a platform in which to compare and/or contrast in many ways.